How to Build Fan Engagement: Share Something True

How to Build Fan Engagement

Set.fm

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I once heard a local artist talking in the paper about how poorly local music is supported in Atlanta. He’s out of his mind. People in Atlanta support live music just fine. Hell, I made a living for a number of years playing in bands, and I barely know which end of a guitar is the tuning part.

It gets me thinking, though. As much as I like the spirit of a phrase like “Support Local Music,” I don’t think we can ask people to support us just because we’re musicians, or even just because we’re local. That said, I think that if we make music people want to consume, people will consume it. If we put on shows worth seeing, people will come to them.

Set.fm team member Taylor pointed out this article over on Hypebot that offers some solutions. I also touched on a few thoughts previously in…

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